On 1 April 2015, the Ministry of Regional Development and Construction (MRDC) and Regional Development Agencies (RDAs) launched the communication campaign on regional development ‚Building the future at home’. The campaign is carried out with the support of the German Government and the European Union, provided through the project ‚Modernization of local public services in the Republic of Moldova’, implemented by the German Development Cooperation through GIZ.
Thus, during 2 months, 4 TV channels and 2 radio channels will run spots reporting on how regional development projects have succeed to improve the quality of life. Thus, in the period 2011-2014 was invested nearly MDL 736 million, both from the National Fund for Regional Development and from external sources.
Spots rely on dialogue between characters – ordinary people – as well as images of real regional development projects with tangible results: creation of sanitation services, construction of water pipes and drinking water supply, rehabilitation of sites with touristic potential, etc.
The 3 video and 3 audio spots of the campaign, produced by the Youth Media Center can be accessed on the Youtube channel of MRDC and on the institutional site of MRDC, http://mdrc.gov.md/campanie/ , Regional Development Agencies, www.adrnord.md , www.adrcentru.md , www.adrsud.md , and GIZ project – www.serviciilocale.md.
Besides spots, there were developed banners summarizing achievements in regional development, by development region (North, Centre and South) and priorities:
1. Rehabilitation of physical infrastructure: water and sanitation, roads
2. Improving environment and tourist attraction
3. Diversifying the economy and support for private sector development: business incubators, free economic zones, industrial parks.
Video spots
Video spots (with Russian subtitles)
Audio spots
Banners
Campaign’s webpage: http://mdrc.gov.md/campanie/
