»» Branding of Modernization of Local Public Services in Moldova project
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»» About GIZ Campaigns
GIZ Project conducts information and awareness campaigns on regional development, so as under all three of its reference sectors:
The awareness efforts are included in local and regional as well as national initiatives. To enhance the impact of its campaigns, the GIZ project relies on partnerships with regional development institutions, line ministries, local authorities and civil society.
GIZ campaigns aim to:
»» National Communications Campaign on Regional Development 'Building the future at home’
On 1 April 2015, the Ministry of Regional Development and Construction (MRDC) and Regional Development Agencies (RDAs) launched the communication campaign on regional development ‚Building the future at home'. The campaign is carried out with the support of the German Government and the European Union, provided through the project ‚Modernization of local public services in the Republic of Moldova', implemented by the German Development Cooperation through GIZ.
Thus, during 2 months, 4 TV channels and 2 radio channels will run spots reporting on how regional development projects have succeed to improve the quality of life. Thus, in the period 2011-2014 was invested nearly MDL 736 million, both from the National Fund for Regional Development and from external sources.
Spots rely on dialogue between characters - ordinary people - as well as images of real regional development projects with tangible results: creation of sanitation services, construction of water pipes and drinking water supply, rehabilitation of sites with touristic potential, etc.
The 3 video and 3 audio spots of the campaign, produced by the Youth Media Center can be accessed on the Youtube channel of MRDC and on the institutional site of MRDC, http://mdrc.gov.md/campanie/ , Regional Development Agencies, www.adrnord.md , www.adrcentru.md , www.adrsud.md , and GIZ project - www.serviciilocale.md.
Besides spots, there were developed banners summarizing achievements in regional development, by development region (North, Centre and South) and priorities:
1. Rehabilitation of physical infrastructure: water and sanitation, roads
2. Improving environment and tourist attraction
3. Diversifying the economy and support for private sector development: business incubators, free economic zones, industrial parks.
Video spots (with Russian subtitles)
Campaign's webpage: http://mdrc.gov.md/campanie/
»» Building the corporate image of the Municipal Enterprise (ME) ‘Apa-Canal Cahul’
In October 2012 GIZ developed a brand book for the ME 'Apa-Canal Cahul' containing a package of corporate materials: logo, motto, letterhead, business cards, templates for newsletters, reports and contracts.
The colour theme of 'Apa-Canal Cahul' is green and blue, corresponding to the philosophy that guides the company: pure water and environmental sanitation. The logo incorporates a lily symbol that, besides being the symbol of Cahul, represents the curative effects of clean water.
The distinct corporate colours and logo of 'Apa Canal Cahul' will make the service uniforms of the 200 employees of the company easily recognizable.
German Government support also led to the development of a website for IM 'Apa-Canal Cahul', www.apacanalcahul.md, which contains useful information for consumers, water quality reports and interactive games designed to encourage a responsible attitude towards environmental issues.
Download the brandbook here.
Launch of additional investments for the company by the German Government, 1 March 2013
»» Water and sanitation – ‘Reporter on Guard’ media campaign, water supply in Cahul rayon
Reporter on Guard
Copyright: GIZ Moldova
Special coverage by the 'Reporter on Guard' program, along with radio theme shows broadcast by Moldova 1 - Public Radio Moldova, are part of a national campaign for the popularisation of knowledge about water quality.
The use of poor quality drinking water causes between 850 and 950 premature deaths and the loss of 2 to 4 million days of work annually. Only a third of the rural population has access to water supply services, and gaps often exist in the quality of such services.
The campaign is run by Regional Development Agency South in partnership with the Ministry of Regional Development and Construction and the Ministry of Environment. This communication initiative is financially supported by the Romanian Government and through the 'Modernization of Local Public Services in Moldova' project, implemented by the German Development Cooperation through GIZ.
Cahul Rayon has been at the forefront of the campaign in recent years, benefitting from infrastructure projects supported by the National Regional Development Fund as well as GIZ. At the same time, it has updated the Water and Sanitation section of its Rayon Strategy for Socio-economic Development.
Water quality in Cahul rayon
The TV Program 'Reporter on Guard' was released on 17 January 2013. The show is produced by the Independent Telejournalist Association, in partnership with 'Ziarul de Garda', and broadcast on Moldova 1.
The Radio Program 'Reporter on Guard' was released on 26 January 2013 on Radio Moldova.
The campaign also relied on a newspaper article published on 24 January 2013 in 'Ziarul de Garda'.
The taste of water in Cahul
The TV Program 'Reporter on Guard' was released on 4 July 2013. The show is produced by the Independent Telejournalist Association, in partnership with 'Ziarul de Garda', and broadcast on Moldova 1.
The Radio Program 'Reporter on Guard' was released on 9 August 2013 on Radio Moldova.
The campaign also relied on a newspaper article published on 11 July 2013 in 'Ziarul de Garda'.
»» Water supply in Cahul rayon – Quality Water for You in Your Locality
Between January 2014 and June 2014, the residents of Cahul rayon will be informed about the benefits of a public water supply and sanitation system, and about the responsibility of citizens to pay bills on time for this common good. The campaign, entitled 'Quality Water for You in Your Locality', is conducted by the South Regional Development Agency, in partnership with Cahul Rayon Council, with the support of the German Government. The support is provided through the 'Modernisation of Local Public Services in Moldova' project, managed by the German Development Cooperation through GIZ.
The campaign slogan can be found on 2,000 booklets and 4,000 leaflets, distributed to citizens during 32 public meetings. These promotional materials emphasise the benefits of a modern water supply and sanitation system for public health, the economy and an improved quality of life.
In addition, 400 posters were placed in 50 localities that are not connected to the water supply and sanitation system. The campaign message was also printed on 8 billboards.
The campaign's video advertisement follows two cases: a family forced to get water from a well which does not meet quality standards and another family that has tap water, which greatly eases their efforts to obtain clean water. The spot was broadcast on local TV stations and the Internet.
The consultants at Contact - Cahul Center, a non-governmental organization competitively selected to manage the communication campaign, held 70 thematic public lectures for students from 35 educational institutions in the rayon. Three thematic drawing contests were organised for the students. On World Water Day, March 22, an interactive contest called 'TVC - Youth, Dream, Dare' was organised. The campaign culminated in an award ceremony for its active participants, who received symbolic promotion accessories.
Drawing contest poster
ABC of Water Consumer
Youth contest video
Video report on the youth contest
Video report on the drawing contest and the awarding ceremony from 1 June
»» Water supply in Riscani rayon – Centralized services, quality water
From March to December 2015, Rascani rayon residents are being informed about the benefits of water supply and sanitation public service, but also on the responsibility of citizens to pay bills on time for this common good. The campaign entitled ‚Centralized services, quality water' is performed by the Ministry of Regional Development and Construction, North Regional Development Agency, in partnership with Rascani Rayon Council and Ministry of Environment, with financial support from the German government. The support is provided through the project ‚Modernization of local public services in the Republic of Moldova', managed by the German Development Cooperation through GIZ.
Thus, the campaign's slogan is accompanying 2000 brochures and 1000 posters-calendars, which are being distributed to citizens in the 28 public meetings planned. Promotional materials emphasize the benefits of a modern water supply and sanitation system, both for health and economic aspect, as well as for the quality of life.
Consultants of Business Women Association from Rural area of Rascani rayon, a non-governmental organization selected by contest to manage the communication campaign, hold 28 public meetings with citizens from 28 target localities in Rascani rayon, where are discussed issues related to the importance of the centralized water supply system and wastewater treatment need, formation of tariffs for services, water sources, etc. In 18 educational institutions of the rayon are organized events with the theme ‚Water and sanitation week', during which will take place thematic educational lessons, drawing contests, literary contests, humoristic contests. The campaign will culminate in a ceremony awarding active participants in the campaign. They will be given diplomas and symbolic promotional accessories.
The campaign takes place within the pilot project 'Improving water supply and sanitation services in Rascani rayon' implemented by North RDA, supported by GIZ.
Access here the Facebook page of the campaign.
»» Energy efficient street lighting in Tatarauca Veche village, Soroca – Village Back to Life through the Power of Light
Energy efficient street lighting system in Tatarauca Veche village
In order to raise public awareness about the newly created street lighting service, the information campaign 'Village Back to Life through the Power of Light' was conducted in October and November 2012. The campaign installed 16 information boards in Tatarauca Veche Village and disseminated 500 flyers.
The campaign used a door-to-door approach in order to foster communication with citizens, who need to know the objectives, costs, and benefits of this public service. Six public hearings were also held. The campaign was conducted by Contact Center in Balti.
Romanian, with subtitles in English
The 'Media-Art' Company produced an advertising video entitled 'Village Back to Life through the Power of Light', which illustrates the advantages of efficient street lighting for rural communities.
The awareness raising campaign for energy efficient street lighting was conducted in partnership with the Regional Development Agency North, the Ministry of Regional Development and Construction and the Agency for Energy Efficiency.
»» Energy efficient street lighting in Tatarauca Veche Village, Soroca – Village Back to Life through the Power of Light (Reminder campaign)
From December 2013 through February 2014, the 2,200 residents of Tatarauca Veche Village were informed about the benefits of the public street lighting system, but also about citizens' responsibility to pay their bills in a timely manner for this common good.
The campaign aimed to remind people of the costs and benefits of public services such as street lighting. Thus, the message 'Village Back to Life through the Power of Light' accompanied the campaign's 1,000 flyers and 1,000 booklets.
The promotional materials were disseminated during five public meetings and ten workshops for pupils at the local secondary school. A thematic drawing contest was organised for the pupils.
At the same time, the campaign involved action by the local citizens committee, which oversees the proper implementation of the street lighting project. This group of volunteers engages in community mobilisation in order to connect people to the service and encourage punctual payment of fees.
Report on the Local Citizens Committee, broadcast on SOR TV on 28 March and re-broadcast on 29 March 2014
»» Integrated waste management in Soldanesti, Floresti and Rezina – Pre-campaign informational activities for potential beneficiaries
In September 2012, consultants from the Advanced Training Centre for Rural Development at Humboldt University in Germany developed an information sheet that assisted the RDANorth and Centre in updating the integrated solid waste management chapter of the Socio-Economic Development Strategies of Soldanesti, Rezina and Floresti rayons.
Updated Information Sheet (September 2013)
»» Integrated Waste Management in Şoldăneşti, Floresti and Rezina - For health and a cleaner environment, collect waste separately
In January 2014 - March 2015, residents of Şoldăneşti, Floresti and Rezina rayons are informed about the benefits of separate waste collection, but also about the responsibility of citizens to pay bills on time for this public service. The campaign, entitled 'For health and a cleaner environment, collect waste separately' is performed by North and Centre Regional Development Agencies, with financial support from the German Government. The support is given through the project 'Modernization of Local Public Services in the Republic of Moldova' managed by German Development Cooperation through GIZ.
Promotional materials emphasize the benefits of separate waste collection on health and environment. The campaign's slogan, 'For health and a cleaner environment, collect waste separately ', accompanies the 20,000 brochures that were distributed to citizens in the 35 public meetings planned. There were placed 400 posters in 35 localities. However, the campaign's message was printed on 40 billboards.
Consultants of RDA 'Habitat', a non-governmental organization selected through a tender to manage the communication campaign held 70 themed public lectures for students of 35 schools from the three rayons. There were organized three thematic drawing contests for students.
However, the campaign involves advice for local citizens committees created for each of the 35 municipalities involved, who ensure the smooth running of the waste management project. Committees are groups of initiative, who voluntarily engage in community mobilization to collect waste separately and punctually pay the fee for public service.
Campaign's poster (in Romanian) for Soldanesti and Rezina
Campaign's poster (in Romanian) for Floresti
Campaign's poster (in Russian) for Soldanesti and Rezina
Campaign's poster (in Russian) for Floresti
Campaign's Leaflet (in Romanian)
page 1 for Șoldănești and Rezina for Floresti
Campaign's Leaflet (in Russian)
page 1 for Șoldănești and Rezina for Floresti
Information Stand for Soldanesti and Rezina
Information Stand for Floresti
Poster for the Drawing Contest